Havas in collaboration with Havas Media have created an unusually quiet TV commercial campaign for Triton’s range of silent showers.
Called ‘Enjoy the Silence’ the TV commercial imagines a noisy world in which all annoying sounds have been removed, highlighting the product’s USP.
The ad is designed to stand out amongst ‘louder’ commercials, again illustrating the product benefit.
Adrian Fitz-Simon, Creative Director at Havas says: ‘It was great to be given a brief for a product with an actual USP – every morning I can hear my next-door neighbour’s shower pump and I’m really looking forward to them watching this ad. We were delighted to work with Triton on this project, from the start they were up for taking a different approach.’
Client: Triton Showers
Marketing Director: Tina Simpson
Digital & Social Media Manager: Matt Barker
Creative Director: Adrian Fitz-Simon
Executive Creative Director: Peter O’Dwyer
Copywriters: Stephen Kelly, Adrian Fitz-Simon
Client Service Director: Tony Caravousanos
Senior Account Executive: Gill McGinn
Head of Planning: Ashly Stewart
Head of Planning and Strategy: Adam Taylor
Account Director: Muireann McCaughey
Account Manager: Bronagh Murphy
Production Company: Banjoman
Director: Dermot Malone
Producer: Matt D’Arcy
DOP: Burschi Wojnar
Post House: Raygun
Sound: Avondale Sound