TBWA\Worldwide has been named Adweek’s 2018 Global Agency of the Year. TBWA was recognized based on the strength of its creative product from numerous agencies around the world, including TBWA\Dublin, for its work with a number of global clients, including Apple, Nissan, Jameson, McDonald’s.
“For 2018, TBWA\Worldwide was our selection committee’s unanimous choice due to its outstanding work, client success and dynamic leadership around the world,” said David Griner, Creative and Innovation Editor, Adweek.
“With the global Jameson account now based in TBWA\Dublin and servicing over 40 countries, the iconic Jameson brand and the long term partnership with TBWA, have played a key role in helping us achieve global Agency of the Year,” says Troy Ruhanen, President & CEO of TBWA\Worldwide.”
“To be recognized as Global Agency of the Year is especially rewarding, because it demonstrates the power of our entire collective. It’s recognition of our re-commitment to Disruption, our portfolio of shape-shifting creative work, our ability to scale at speed innovations and find new pathways of growth, our belief in founder culture, our gender equality and diversity efforts, and the great talent in our agencies around the world. We are also incredibly grateful to our clients, who entrust us with their brands and partner with us to disrupt again and again, ” he says.
With regards to TBWA\Dublin and the role it plays in the worldwide network, Ruhanen said “With the global Jameson account now based in TBWA\Dublin and servicing over 40 countries, the iconic Jameson brand and the long term partnership with TBWA, have played a key role in helping us achieve global agency of the year.”
“We are still in progress and our best days are ahead,” added Ruhanen. “As a creatively driven company we will always be looking for the next thing: the next partner to work with, new ways of working, and new talent and clients who want to put a dent in the universe. We will use this distinction as motivation to achieve even more in 2019 and beyond.”