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    Aviva Ireland Launch New Campaign

    This September sees the launch of a major new multi-media campaign for Aviva Ireland.

    The first commercial to air, called ‘The Dream’ features two icons of Irish sport, Roy Keane and Brian O’Driscoll. It takes the viewer on a journey through games kids have played for generations and leads them to the dream that all kids hold in their hearts: That, one day, they might get to follow in the footsteps of their heroes and pull on the green jersey and play for Ireland in a stadium worthy of the honour. As sponsors of the Aviva, that dream is safe in Aviva’s hands.

    The films were created by BBDO Dublin and directed by leading Irish drama director John Hayes through Sweet Media. John has directed ITV’s hit drama Bancroft, as well as episodes of popular programmes such as ‘Vera’, ‘Home Fires’ and ‘Doctor Who’.

    Sharon Treanor, Head of Marketing at Aviva, commented that ‘The Dream’ commercial had been developed to specifically address the association between Aviva’s title sponsorship of the stadium and the linkage to the insurance company. ‘Nothing unites and energises Irish people more than sport and our sponsorship of the Stadium and the grass roots programmes brings Aviva into the lives of families all around the country.  We wanted to develop a campaign that celebrates our renewal of the Stadium sponsorship while also highlighting our position as one of Ireland’s leading general insurance and life assurance providers.’

    ‘The Dream’ will be followed by three commercials focussing upon each of Aviva’s key product categories; Life, Car and Home insurance where they will reinforce Aviva’s market leading position in car and home insurance, and help develop Aviva’s life insurance business after the acquisition of Friend’s First in 2018.

    The campaign will also appear in cinema and be supported by outdoor, during the launch period, and ongoing online and social activity.


    Client: Aviva Ireland
    Head of Marketing: Sharon Treanor
    Customer Marketing Manager: Roisin Ryan
    Marketing Co-ordinator: Whitney Jordan

    Agency: BBDO Dublin
    CEO: Neal Davies
    Creative Director: Pat Hamill
    Creative Director: Mark Nutely
    Account Director: Ken Kerr
    Account Manager: David Power
    Strategic Planner: Rachel O’Donovan
    Producer: Andrew Counihan

    Company: Sweet Media
    Producer: Andy Bradford
    Director: John Hayes
    DOP: Felix Wiedemann
    Casting Director: Ali Coffey Casting

    Production: Screen Scene
    Editor: Jake Walshe
    Colourist: Mat Troughton @ Creativity Media
    Sound: Avondale Studios
    Sound Engineer: Kevin Breathnach
    Composer: Kevin Breathnach

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