Littlewoods Ireland is to launch its autumn/winter TV and online campaign during the All Ireland Hurling Final between Waterford and Galway.
The campaign will promote the Littlewood’s own “V by Very” collection which only available online at Littlewoods Ireland.
The campaign will include a TV ad as well as a series of online videos which will run across all its social media platforms.
According to Rossa Butler, marketing and operations director for Littlewoods Ireland: “As we move into our second year with V by Very, we want to hero the product – our campaign will amplify the brand across multiple channels and reach a wider audience while educating our existing customers about the USPs of the V by Very brand. We’re excited to launch the new video campaign during the height of our sponsorship with the GAA. Although our sponsorship is only in its infancy (year one of three), we have seen extremely high levels of engagement from the GAA community; proving to us that our strategy and partnership with the GAA is building further awareness for the Littlewoods Ireland brand. We are very excited to see what year two will bring.”