Although digital advertising continues to be the rising star in the overall advertising firmament, TV advertising still accounts for around 70% of the €750m spent in Ireland last year according to TAM Ireland.
Last year the total advertising spend on TV in 2014 was €217.56m according to TAM Ireland. This represents an increase of 5% over the previous year.
These figures, compiled by KPMG on behalf of TAM Ireland include spot, sponsorship, product placement and AFP revenue.
TAM Ireland also notes that the average Irish adult viewed TV for 3 hours 28 min every day in 2014. Around 91% of this viewing is of live broadcasts while 9% of viewing is time-shifted.