NEWS
Opinion: Better Inputs & Better Planning Lead to Better Outcomes for OOH Advertisers
For a long time, media planning has been built on the assumption of precision. We can reach audiences, and we can understand them clearly...
Crime World Bags Top Digital Award at World News Media Congress
Crime World, the Mediahuis Ireland-owned crime-focused website, has won a top global award in the annual Digital Media Awards 2026 which are organised by...
National Lottery Defends Adaptation of New Zealand Ad from 2018
The National Lottery has defended its decision to adapt an eight-year-old New Zealand originated TV ad for the Irish market.
Last week Folk VML and...
The Irish Marketing Podcast: How to Become a Market of One & Tackling Traffic...
The latest episode of The Irish Marketing Podcast has dropped and this week we talk to Robin Bonn of Coda Refinery ahead of his...
Troy Parrott Kicks off Series 3 of OTB’s Inner Drive in Association with Allianz
Troy Parrott is the first guest to be interviewed in season three of the award-winning multi-platform series Inner Drive, which shines a light on...
Toyota Partners With Special Olympics Ireland
Toyota Ireland has announced a new partnership with Special Olympics Ireland, becoming one of the organisation's premier sponsors through to May 2028.
The agreement will...
IRS+ Nationwide Campaign Supports Cruinniú na nÓg
A nationwide radio campaign developed by IRS+,the audio intelligence and creative network, is helping to promote this year's Cruinniú na nÓg, which takes place...
Insurer Lets Loose No Drama Llama as Part of New Campaign
As it prepares to celebrate its 25th anniversary, insurer 123.ie has rolled out a new long-term brand platform featuring a character called the "No...
O’Farrell wins European Press Prize
The Irish Mail on Sunday Investigations Editor Michael O’Farrell has won one of European journalism’s highest honours after being named winner of the Investigative...
Out Look: Meeting the Moment at the Vhi Women’s Mini Marathon
Event-led Outdoor is not just about placing media near a busy occasion. It is about understanding how people are moving, what they are likely to be feeling and what sort of message has a right to meet them there.
Talon Appoints Eoin Carroll as Head of Programmatic
Eoin Carroll has been appointed as head of programmatic at the OOH agency Talon Ireland.
The role comes at a pivotal time for Talon Ireland,...
Opinion: YouTube Advertisers Hit The Big Screen
For years, digital marketing treated YouTube as a mobile-first platform built for short-form content within a fast-paced, distraction-heavy environment. That assumption doesn’t really hold...
Opinion: When Relational Intelligence Beats Artificial Intelligence Hands Down
As the advertising and marketing industry rushes towards an unknown and uncertain AI future, former advertising boss Sarah McDevitt writes about the importance of...
Opinion: The Most Expensive Thing in Marketing isn’t Media, It’s Your Agency Model
Marketing as a Service is the operating model shift Irish CMOs cannot ignore, writes Graham Kinsella, Director, Marketing Transformation, Deloitte Digital and Acne, Ireland.
Marketers...
Heineken 0.0 to Sponsor RTE’S FIFA World Cup Coverage
With the FIFA World Cup kicking off on June 11 with Mexico taking on South Africa, RTÉ has announced Heineken 0.0 as its broadcast...
LATEST APPOINTMENTS
ACCOUNT WINS
Publicis Drives Away With MG Motors and Farizon Accounts
Publicis Dublin has been appointed as the new creative agency for two Chinese-owned automotive brands—MG Motors and Farizon.
As part of the appointment, Publicis Dublin...
