NEWS
Guinness Toasts the ‘Pint Playmakers’ in New Research into Matchday Social Habits
With Ireland playing England this weekend in the Guinness Six Nations, new research commissioned by Guinness is far more than just a sporting spectacle...
New IAPI Research Highlights Importance of Advertising to the Economy
New research into the economic impact of advertising shows that for every €1 invested in advertising, it generates €6 in “economic value” for the...
The Irish Marketing Podcast: Disappoint Your Clients Early On & Pick Battles Wisely
The latest episode of The Irish Marketing Podcast has dropped.
Up this week is associate creative director Danny Cullen of The Public House who talks...
Clock is Ticking for Entries to APMC Awards 2026
There’s just seven days left for agencies and brands to submit their most creative and inventive work from 2025 to this year’s APMC Star...
IMPACT Award Winners 2026
Aaron Poole, Marketing Insights Manager, PML Group with IMPACT Award Winners 2026
In Out Look this week we are delighted to reveal the first...
Opinion: Beyond the Super Bowl Ads, What Are We Actually Watching?
While the marketing industry once again became fixated on the ads during the recent Super Bowl, marketers are missing a trick by overlooking the...
RTÉ Commercial Announces Major Expansion of Partnerships Team
RTÉ Commercial has announced a significant expansion of its Partnerships Team as part of its ambition to “deliver more innovative, cross‑platform opportunities for brands...
ESB Networks Picks Forsman & Bodenfors for Digital Account
Forsman & Bodenfors Dublin has picked up the account to manage the strategic and creative for ESB’s digital channels following a competitive tender process.
The...
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The Public House Turns the Iconic Trócaire Box Into a Storytelling Device
The Public House has launched a new integrated TV, OOH, radio, digital and social campaign for Trócaire’s annual Box Appeal, using the iconic Trócaire...
Ipsos B&A Settles on Ballsbridge for New Head Office
Ipsos and B&A may have tied the knot back in October 2023 but like many young married couples in the property market it takes...
Ardmore Group Scores With FIFA World Cup Campaign for Visit Pennsylvania
With the FIFA World Cup 2026 fast approaching, the Belfast-based full-service agency Ardmore has been retained by Visit Pennsylvania to ensure international fans know...
A Full House for AAI’s 75th Anniversary Event in Google Foundry
The Association of Advertisers in Ireland (AAI) has said that its 75th anniversary event which will be held next week, February 26 in the Google Foundry,...
New MD for The Reputations Agency as Niamh Boyle Steps Down
Alan Tyrrell, the former managing director of Teneo in Dublin has taken over as CEO of The Reputations Agency after Niamh Boyle has decided...
Aer Lingus College Football Classic Delivered €132m to Local Economy
With tickets for this year’s Aer Lingus College Football Classic between Texan Christian College (TCU) and University of North Carolina (UNC) go on sale...
Kieran O’Donovan Pivots to Lead Belong To as CEO
Kieran O'Donovan, the former head of client service at Thinkhouse is to take on a new role as CEO of Belong To- LGBTQ+ Ireland.
O’Donovan...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
