NEWS
Opinion: Why the 55+ Consumer is a Misunderstood and Valuable Audience
Marketers need to avoid defaulting to generational clichés when it comes to targeting consumers over the age of 55, writes Aoife Marron, director, REDC...
Out Look: When the City Becomes the Venue
Summer gig season remains one of the clearest examples of how OOH can meet audiences as anticipation builds, journeys begin and live moments unfold.
Bonfire Launches Irish Heart Foundation campaign
Bonfire has launched a new campaign for the Irish Heart Foundation (IHF) on behalf of Allcare, Hickey’s and McCauley Pharmacies, part of the Uniphar...
IAB Ireland Webinar on the Impact of AI in Digital Advertising
IAB Ireland’s AI Working Group is hosting a webinar on Thursday April 23 and a panel of experts will explore how artificial intelligence is...
Ardmore Reframes the Sustainability Narrative in New Campaign for Dfi
The Belfast-headquartered Ardmore Group has launched a transformative new campaign for the Department for Infrastructure (DfI) designed to reframe the narrative around decarbonisation and...
Forsman & Bodenfors Wins BnM Creative & Strategy Account
Forsman & Bodenfors Dublin has been appointed to provide strategic and creative marketing and communications services for BnM, formerly Bord na Móna, following a...
David Quinn Buys Back Bloom from LWA Group
Bloom Advertising is leaving the LWA Group, following the successful buyout of the majority of the agency’s shares by co-founder David Quinn.
Bloom was acquired...
Heineken Targets Bank Holiday Weekends With New Nationwide Music Events
Heineken Ireland has launched Heineken GREENLIGHT, a new music platform designed to activate bank holiday weekends across the year with a series of live...
TAM Ireland Publishes the Shortlist for The TAMIs
The shortlist for this year’s TAMI Awards- Ireland’s TV planning awards- has been published.
Hosted annually by TAM Ireland, the winners will be announced at...
Droga5 Dublin Rolls Out New Campaign to Highlight Vhi’s Healthcare Services
Droga5 Dublin, part of Accenture Song, has launched a new campaign for Vhi to highlight the company's ongoing transition from a traditional health insurer...
Pluto Strengthens Team With Senior Appointments
Creative agency Pluto has appointed Meghan Clapham as designer and Robert Beddall as live producer.
According to the agency, Meghan Clapham has been appointed as...
Out Look: Multi-Format’s Impact at Easter
As consumers move between the street, the supermarket, the shopping centre and the final dash to purchase, the medium is already doing what it does best by keeping brands visible across the full lead-in to the weekend.
Bank of Ireland Launches New Brand Platform with Four New Campaigns
Bank of Ireland has launched a new brand platform and campaign called “Right With You.
The new platform and campaign was developed in partnership with...
New Core Research Suggests Irish Mindset is in Transition
Irish consumers are showing signs of cautious optimism, but financial pressures and uncertainty continue to shape spending behaviour, according to the latest Core Consumer...
ESB Networks &Connelly Partners Launch New Campaign to Simplify ‘Demand Side Flexibility’
https://www.youtube.com/watch?v=rHYePOJPsr0
ESB Networks has launched a new integrated campaign with Connelly Partners to help the Irish people better understand a vital but often technical topic,...
LATEST APPOINTMENTS
ACCOUNT WINS
Aer Lingus Creative Account Goes to Uncommon
The London-based Uncommon Creative Studio has picked up the global creative account for Aer Lingus following a pitch process that involved a number of...
