The Lowdown:
ŠKODA Scrappage stunt by Boys and Girls
ŠKODA recently launched their new €4,000 Scrappage deal – turn your old car into cash. To promote this, we submerged a scrapped car into €4,000 worth of coins (that’s 54,000 coins to be exact) and left it unattended in a busy Dublin shopping centre car park while we filmed peoples reactions. Over 100 people helped themselves to free money and our film achieved a total reach of 473,564 people with over 113k video views, as well as receiving coverage across The Irish Examiner, Journal.ie, The Mirror and LovinDublin.ie.
Credits:
Client / Advertiser – ŠKODA Ireland
Creative Agency – Boys and Girls
Executive Creative Director – Rory Hamilton
Creative Director – Laurence O’Byrne
Copywriter – Kris Clarkin & Eoin Conlon
Head of Design – Shane O’Riordan
Head of Activation – Dan Henson
Business Director – Sarah Sherry
Account Manager – Sorcha Brady
Senior Digital Strategist – Aoife Murphy
Agency Producers – Derek Doyle & Keeva Bolger
Director – Ger Walsh
