System1’s Beth Marchant and broadcaster Mario Rosenstock have been added to the line-up for Radiocentre Ireland’s Sounding Out 2026 conference, which takes place in Dublin next month.
The pair will join a speaker line-up that includes marketing professor Mark Ritson, Professor Rachel Kennedy of the Ehrenberg-Bass Institute for Marketing Science and Storyful founder Mark Little.
Sounding Out 2026 will take place on Thursday, October 15, at The Round Room at The Mansion House in Dublin.
Ritson will join the event live from Australia to discuss how brands can build profit, trust and long-term growth, as well as taking part in a live Q&A with delegates.
Kennedy, associate director at the Ehrenberg-Bass Institute for Marketing Science, will also address the conference. The Institute is best known internationally for its research into brand growth and the “How Brands Grow” series of books. The first 100 delegates to arrive on the morning will receive a complimentary copy of the book.
Marchant will bring System1’s expertise in creative effectiveness to the event, while Rosenstock, one of Ireland’s best-known broadcasters and impressionists, will also take to the stage.
Mark Little, the award-winning journalist, entrepreneur and founder of Storyful, will also speak at the event which will be hosted by RTÉ presenter.
Radiocentre Ireland will also use the conference to unveil new research into the effectiveness of audio advertising.
Demand for this year’s event has been strong, with Radiocentre Ireland increasing capacity at The Round Room after the original allocation of places sold out well in advance. A limited number of additional places have now been released.
“The response to Sounding Out 2026 has been phenomenal,” said Ciaran Cunningham, CEO of Radiocentre Ireland.
“The fact that the event sold out well in advance demonstrates the appetite across Ireland’s marketing, advertising and media community for fresh thinking and robust evidence about what really drives marketing effectiveness, and for a deeper understanding of the role audio can play in building brands and delivering business growth.”
“We are delighted to have been able to secure some additional capacity and release a limited number of extra places.”
Sounding Out 2026 runs from 8.30am to 1pm on October 15. Registration details for the remaining places are available through the Radiocentre Ireland newsletter.
