Digital agency ICAN has picked up the account to manage the social media strategy and development for TG4 following a competitive tender.
“As an agency we are excited about working with such as innovative brand; a brand that understands and embraces the power of social media,” says Siobhan Lavery, managing director of ICAN.
ICAN is also the agency behind the current digital campaign to help the Simon Communities in Ireland to raise awareness of the growing housing crisis throughout Ireland. The digital campaign (see below) features TV3 weatherman Martin King and is aimed at getting the Government’s attention by focusing on the severity of the crisis and the number of people who are homeless.
