TBWA\Ireland has rolled out a new upbeat campaign for AIB, Ireland’s largest bank.
This is the agency’s first campaign for the bank since it picked up the account in April following a competitive pitch.
The campaign is running across TV, audio, OOH, print, social and digital channels and is a key element of the bank’s “For the Life You’re After” brand platform.
The new work “celebrates the small, determined, and decisive actions people take each day to achieve the life they’re after-whether that’s managing their money more effectively, saving for the future, or taking steps toward personal or professional goals.”
“At AIB, our ambition is to be at the heart of our customers’ financial lives by meeting their needs at every life stage. AIB supports a customer base of over 3.35 million people, and we are constantly working to improve their experience with us by understanding their ever-evolving needs,” said Orlaith Ryan, chief customer officer, AIB.
“This latest campaign celebrates the intentional decisions our customers make each and every day in pursuit of the life they’re after, and we look forward to the continued roll out of this platform across the AIB marketing ecosystem in the coming months,” she added.
Deirdre Waldron, CEO of TBWA\Ireland, added: “Winning the AIB account earlier this year was a landmark moment for TBWA\Ireland, one that reflected our strategic ambition and creative strength. This chapter of ‘For The Life You’re After’ is the first major expression of that partnership, and it embodies everything we set out to achieve together: ambitious work that’s emotionally resonant, culturally relevant, and deeply human. We’re proud to help shape the next chapter of AIB’s brand story.”
Credits
Client: AIB
Chief Customer Officer: Orlaith Ryan
Interim Chief Marketing Officer: Eavann Murphy
Head of Marketing Engagement: Nuala Kroondijk
Marketing Manager: Pauline Carmody
Brand Manager, Content: Jack Fox
Brand Manager, Content: Sarah Brazil
Head of Marketing Strategy: Michael Dargan
Marketing Manager, Strategy: Sine Niland
Agency: TBWA\Ireland
Chief Executive Officer: Deirdre Waldron
Chief Strategy Officer: Paul Fisher
Executive Creative Director: Des Creedon
Creative Director (Film): Bairbre McGlade
Creative Director (Stills): Niall Staines
Business Director: Karen Austin
Account Director: Ciara Mannion
Designer: Adam McKiernan
Senior Account Manager: Amy Johnson
Account Executive: Grace Curham
Head of Integrated Production: Onagh Carolan
