TAM Ireland will host a special industry event next Wednesday, September 17, featuring a panel discussion on how TV advertising can cut through the noise and deliver real impact, followed by an “Ask the Expert” session with Darren Smith, CEO of Kite Entertainment.
The panel discussion, “Making It Matter – Advertising that Cuts Through the Noise and Makes an Impact”, will be chaired by Conor Byrne and will showcase case studies from leading agencies and brands, including:
- Sarah Flannery, Account Director OMD, and Karen Yoacham, Head of AV Implementation OMD, on Brady Family Ham
- Emma Everard, Business Director Zenith (Core), on NBI
- Ryan Reid, Client Director Zenith (Core), on McDonald’s
- Catherine Marley, Group Client Director PHD, and Liam El Sibai, GNS Senior Brand Manager Diageo, on Guinness/Diageo
The second half of the event will feature an in-depth Q&A with CEO Darren Smith, Kite Entertainment, in conversation with Conor Byrne. Smith will share behind-the-scenes insights from producing hit shows such as The Traitors and Gogglebox Ireland. He will also discuss the evolution of television production and explore how Kite Entertainment collaborates with brands to create innovative and effective partnerships.
The event is part of TAM Ireland’s ongoing commitment to providing the industry with fresh insights into the power of TV advertising and the opportunities at the intersection of content, creativity and brand partnerships says TAM Ireland’s CEO Jill McGrath,
The event is free to attend and kicks off at 8am in The Dean Hotel. Registration is required. For more information click HERE
