He may only have left RTÉ recently but Joe Duffy, one of the top Irish broadcasters over the last 25 years has returned to the nations screens to investigate Lidl and its recently launched Lidl Plus app which offers shoppers points on their shopping as well as special offers.
To dramatise just “how unbelievable” Lidl’s prices are, Droga5 Dublin, part of Accenture Song, and Lidl Ireland invited Joe Duffy to come in and investigate it for himself. Channelling his inner Mike Hammer and Sam Spade, the film noir heroes from the 1950s, Duffy digs deep inside a Lidl store, interrogating employees, spying on them, poring over Lidl produce.
Called “Value Beyond Belief” the series runs across three episodes, Joe digs deep inside a Lidl store: interrogating employees, poring over produce, spying on staff, and narrating his own suspicions.
“To cut through the noisy social space we needed to connect with Irish consumers in a way that felt both familiar and unforgettable. Nobody embodies that more than the iconic Joe Duffy. So, who better to put on his detective hat and dig into Lidl’s unbelievable value”, says Sarah-Jane Lowes, head of digital & social, Droga5.
CREDITS
Agency: Droga5 Dublin, part of Accenture Song
Creative Director: Carina Caye
Concept: Anthony Ortuso and Stephen Rogers
Associate Creative Director and Copywriter:- Anthony Ortuso
Art Director: Steve Clifford
Chief Creative Officer: Jen Speirs
Head of Social & Digital: Sarah Jane Lowes
Creative Strategist: Georgia Murphy
Agency Director: James Moore
Head of Client Group: Susan Nelis
Account Manager: Steven Nagle
Head of Production; Jessica Bermingham
Senior Producer: Karina Cotter
Senior Producer: Aisling O’Dwyer
Motion Designer: Cris Schmidt
Colourist and Online Editor: Adam Kelly
Chief Executive Officer: Jimi McGrath
Client: Lidl Ireland
Marketing Director Lidl Ireland and Northern Ireland: Fiona Fagan
Senior Digital Marketing Manager: Conor Barron
Director:- Brian Durnin
DOP: Ignas Laugalis
Focus Puller / AC:- Oisín Gallagher
Lighting Technician: Eoghan Hand
Best Boy: Kate Horvath
Sound Op:Kieran Horgan
Production Designer: Joe Fallover
Art Director:Simone Heery
HMU: Louise Myler
Talent: Joe Duffy
Talent Management: NK Management
Post Production
Editor: Rob Hegarty, MUSTARD
Sound: Mark Richards, Mutiny
