To market the final stage of the merger of the men’s and women’s Gaelic players associations, Connelly Partners has rolled out a new campaign to highlight the union and to showcase the equality of support for members both on and off the pitch.
In December 2020, the men’s and women’s Gaelic players’ associations voted overwhelmingly to amalgamate. The merger between the GPA and the WGPA created one body which seeks equal opportunity, recognition and investment for all players, regardless of their gender while creating an environment that upholds the excellence of inter-county players and games for men and women alike.
The merger meant that a new unified brand was required. This came in two phases. Phase 1 was completed in 2021 and revolved around developing, creating and road testing the new brand. Phase 2 is now about bringing it to life.
The ‘You See Players, We See People’ (Phase 2) campaign can be seen across Facebook, Instagram, Twitter, YouTube channels. The brand will be running two innovative and stand out pieces of video content, one to highlight Gaelic football, both the male and female codes, and a second focusing on hurling and camogie.
Client: The Gaelic Players Association
GPA, Head of Communications: Kieran McSweeney
Agency: Connelly Partners Dublin
Creative Director: Ronan Doyle
Senior Art Director: Andrew Clare
Copywriter: Donal Gaughran
Strategy Director: Mary McMahon
Client Services Director: Vaunnie McDermott
Account Director: Annette Gavigan
Account Manager: Karla Whelan
Director: Leo Peres
DOP: Adam James
Illustrator Lead: Diego Barcellos
Illustrators: Diogo Torres, Renato Sideris, Artur Rocha and Ruben Gomes
VFX: Thiago Marques
Make-up: Ailbhe Lynch