Home News Consumer Confidence Continues to Strengthen According to B&A Research

Consumer Confidence Continues to Strengthen According to B&A Research

With a number of economic forecasts pointing to a strong rebound for the Irish economy, consumers are now in their most positive mindset since the pandemic began, according to the latest wave of research from B&A.

As we move closer to the Government planned reopening date of 22nd October, and on the back of increased media coverage of an improving economy, we see a significant improvement in consumer attitudes towards the current state of the Irish economy; improving from -35 during the last week of September to -23 at the beginning of October.

This wave of the B&A Consumer Confidence Barometer was conducted from 24th Sept – 5th October  2021.

As consumers prepare for the reopening date, the latest figures also suggest an improved outlook in spending (-6 in Oct from -18 in Sept), which is similar to levels last seen pre Covid.

Across the other measures tested, consumer attitudes towards personal finances and assets all show some improvement during the initial days of October.

Survey results are based on a sample of 1,007 adults aged 16+, quota controlled in terms of age, gender, socio-economic class and region to reflect the profile of the adult population of the Republic of Ireland. All interviewing on this wave was conducted via B&A’s online omnibus from 24th September -5th October.

For more details and the full report or more information, please contact Anita Mullan: anita@banda.ie