The experiential events company, VEMS has changed its names to Follow Fox Events and gone about a rebrand. This is a completely new direction for the business that is renowned for its imaginative and family-orientated events including Santa’s House Express, Wonderlights and Safari Quest.
Established in 2014, VEMS has brought the Irish public some of the most exciting and immersive events the country has ever seen. While their name has changed to reflect their family focus, their team remains unchanged with the same unwavering commitment to excellence. Largely unphased by the past year of restrictions,
With the events industry in hibernation for over a year, the company reinvented some of the experiential events it runs as drive-thru events which saw 90,000 people attend them. These included Santa’s House Express Drive-Thru Christmas, Starlite Drive-in Cinema and Safari Quest.
The new branding and website were created by Buck & Hound.
According to Alan McGuirk, managing director, “this was a natural evolution for our business. We offer extraordinary, year-round, immersive events with a trusted reputation for storytelling and memory-making and the new branding speaks to that completely. One of our ongoing goals is to create community and we believe that the approachable qualities of the Follow Fox Events branding will help us achieve this with integrity and authenticity. We continue to innovate with a host of new as well as tried and trusted events planned for 2021.”
He adds: “the Events industry has never been straightforward. For those who are successful at it, it has always required a certain level of creativity and solutions orientated thinking. If there is one thing that the pandemic has achieved then it is bringing that fact into sharp focus – a clear marker between those who dwell on the devastation and those who strive to innovate within in. That’s what Follow Fox Events has done and will continue to do. We haven’t relied on the virtual. Rather we have found ways of safely bringing immersive real-life experiences to Irish families – worlds of wonder without compromise. It has been a steep learning curve, no doubt about it, but it has also been remarkably rewarding and provided us with a myriad of insights for our upcoming summer events.”