Home Campaigns Valeo Foods Rolls Out Campaign to Promote Batchelors (and Cabra)

Valeo Foods Rolls Out Campaign to Promote Batchelors (and Cabra)

Havas has created a new campaign for the Valeo Foods- owned brand Batchelors. Called “My Dad” it was filmed in the area surrounding the Batchelors factory in Cabra and focuses on two boys’ playful game of one-upmanship on their journey home from school and illustrates that both Batchelors and the Cabra community are ‘Full of the Good Stuff’. The ad was directed by Sam Huntley through H2.

“The people who live in Cabra are fiercely proud of Batchelors and this provided great inspiration for the campaign,” says Havas’ creative director Adrian Fitz-Simon. “The script required a semi-documentary feel and Sam has a brilliant way of directing kids – a lightness of touch that allows their natural personalities to shine,” he adds.

According to Claire Allen,  marketing manager for grocery at Valeo Foods: “The entire team in Valeo Foods is incredibly proud of the quality of the product produced in our Cabra factory. We have colleagues whose families have worked there for generations. We collaborated closely with the team in Havas to develop a strategy and creative execution that showcased the best of Batchelors.”


Client: Valeo Foods

Marketing Director: Michelle Tormey
Marketing Manager, Grocery: Claire Allen

Agency: Havas
CEO: Chris Upton

Executive Creative Director: Peter O’Dwyer
Creative Director: Adrian Fitz-Simon
Account Manager: Rebecca Mullen
Producer: Laurie Easterby
Broadcast Manager: Suzanne Heneghan
Head of Planning: Ashly Stewart

Production Company: H2 Films

Director: Sam Huntley

Executive Creative Producer: Keith Hutchinson

Executive Producer: Jack Armstrong

DOP: Narayan Van Maele

Production Designer: Steve Kingston

Casting Director: Katy Moylan-Shorten @ Ali Coffey Casting

Post Production Company: Windmill Lane

Editor: Lee Hickey

Post Production Producer: Talma O’Sullivan

Flame Artist: Ian Jacobs

Baselight Colourist: Matt Branton

Audio: Number 4
Sound Mix: Mick Creedon

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