Havas has created a new campaign for the Valeo Foods- owned brand Batchelors. Called “My Dad” it was filmed in the area surrounding the Batchelors factory in Cabra and focuses on two boys’ playful game of one-upmanship on their journey home from school and illustrates that both Batchelors and the Cabra community are ‘Full of the Good Stuff’. The ad was directed by Sam Huntley through H2.
“The people who live in Cabra are fiercely proud of Batchelors and this provided great inspiration for the campaign,” says Havas’ creative director Adrian Fitz-Simon. “The script required a semi-documentary feel and Sam has a brilliant way of directing kids – a lightness of touch that allows their natural personalities to shine,” he adds.
According to Claire Allen, marketing manager for grocery at Valeo Foods: “The entire team in Valeo Foods is incredibly proud of the quality of the product produced in our Cabra factory. We have colleagues whose families have worked there for generations. We collaborated closely with the team in Havas to develop a strategy and creative execution that showcased the best of Batchelors.”
Credits:
Client: Valeo Foods
Marketing Director: Michelle Tormey
Marketing Manager, Grocery: Claire Allen
Agency: Havas
CEO: Chris Upton
Executive Creative Director: Peter O’Dwyer
Creative Director: Adrian Fitz-Simon
Account Manager: Rebecca Mullen
Producer: Laurie Easterby
Broadcast Manager: Suzanne Heneghan
Head of Planning: Ashly Stewart
Production Company: H2 Films
Director: Sam Huntley
Executive Creative Producer: Keith Hutchinson
Executive Producer: Jack Armstrong
DOP: Narayan Van Maele
Production Designer: Steve Kingston
Casting Director: Katy Moylan-Shorten @ Ali Coffey Casting
Post Production Company: Windmill Lane
Editor: Lee Hickey
Post Production Producer: Talma O’Sullivan
Flame Artist: Ian Jacobs
Baselight Colourist: Matt Branton
Audio: Number 4
Sound Mix: Mick Creedon
