SEAT Ireland and 3Arena have announced details of a new two-year partnership. SEAT has become the motoring innovation partner for 3Arena and will showcase the brand’s latest models and electric mobility offerings within the music venue.
SEAT’s roots are steeped in music with the brand already sponsors of music events across the globe including Barcelona’s Primavera Festival while here in Ireland, SEAT has recently partnered with 2FM Rising.
This new partnership with 3Arena sees SEAT increasing its presence in the Irish music scene. SEAT has been on a major product offensive recently and now has a model for all audiences, from the young and fun SEAT Ibiza made with millennials in mind, right up to the seven-seater SEAT Tarraco SUV for families who want to go further.
3Arena is the fourth largest custom uilt music venues in Europe and has an average footfall of 850,000 per year. This year and next it will welcome some of the biggest names in music including a Cher, Rod Stewart, Hozier, Lewis Capaldi and Elton John.
According to Neil Dalton, head of marketing at SEAT Ireland: “We are absolutely delighted to announce this new partnership with 3Arena. At SEAT, we pride ourselves on understanding what is important to our customers and we know music is embedded in our culture for so many here in Ireland. Partnering with an established and renowned venue like 3Arena, synonymous for attracting the very best music acts, will afford an excellent platform to tell the SEAT brand story in Ireland over the coming years. We are really excited about the next two years and looking forward to creating a successful partnership with the venue.”