HalloweenFM.ie, Ireland’s first ever Halloween radio station, will creep online from October 23rd for 10 days of broadcasting from the Ballsbridge Hotel with a promise to play wickedly good music for the duration.
The concept was developed by GroupM agency MediaCom together with Radio Hub and Fanta and the station will broadcast a range of music from a mix of upbeat Halloween-inspired hits to a collection of spooky songs and classics.
According to Eimhear Daly, brand manager at Coca-Cola Ireland: “Fanta has a longstanding relationship with Halloween. This year we are thrilled to bring people closer to the Halloween action than ever before, for the first time you will be able to listen to halloweenfm.ie – a digital first for the brand! Fanta is very excited to also have a limited-edition flavour launching nationwide – delicious Dark Orange, scary snapchat filters available on all packs and exciting partnerships taking place. Make sure to keep your eyes and ears open for the spooky Fanta activity happening – if you dare!”