Home Campaigns Diet Coke launches new brand campaign ‘You Do You’ and eight new...

    Diet Coke launches new brand campaign ‘You Do You’ and eight new limited-edition Diet Coke cans.

    How’s your day going? Are you feeling like you Can’t even? Are certain emails making you think Okay, next? Or are your weekend plans already giving you that Yaasss feeling? Whatever the case Diet Coke has got you covered with the new range of limited-edition cans available now nationwide.

    The Limited-Edition cans are one element of Diet Coke’s You Do You campaign which launches with two new TV ads, which will air from September, featuring scenarios which see people unashamedly embracing mainstream trends, with surprising and humorous results.

    Cans are in store now, so for a limited time only you can grab a can of Diet Coke featuring the below;

    • It’s Lit
    • I’m in
    • I’m out
    • Yaasss
    • Okay, but no,
    • Get it,
    • Okay, next
    • Can’t even

    Your phrase of choice will help you express exactly how you’re feeling in those moments when you just can’t find the words. Be sure to keep an eye out for the new look cans and get your hands on one before they’re all gone!

    You can find out everything you need to know about Diet Coke here. Follow us on Facebook and Instagram on @DietCokeie and tag us using #YouDoYou to share your Diet Coke Mood.


    • Client – Diet Coke
    • Project Name – You Do You
    • Media Channels – Limited Edition Cans, TV, Cinema, OOH, Digital Display, Social
    • Launch Date – September 9 2019 (TV)
    • Markets – UK & Ireland
    • Agency – Edelman Ireland


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