Home Campaigns Game On for Vodafone Ireland’s Rugby World Cup Campaign

Game On for Vodafone Ireland’s Rugby World Cup Campaign

As the build-up to next month’s Rugby Wold Cup in Japan gathers momentum, Vodafone Ireland has unveiled the latest iteration of its  ‘Everyone In’ ad which is the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The latest ad launches ahead of the Irish Rugby team’s departure to Japan this September.

Created by JWT Folk, the newest ad from the ‘Everyone In’ campaign depicts the momentum building in advance of Japan, with people from all over Ireland demonstrating their commitment to the Irish team and showing their support.  This latest ad depicts fan’s efforts and commitment to cheering on the Irish team with cultural elements to represent the Japanese experience.

According to Vodafone’s Head of Sponsorship and Business Brand Gerry Nixon said “With mere weeks left until the Irish rugby team departs for Japan we are delighted to launch our latest ad which shows Vodafone and Irish fans support for the Irish team. ‘Everyone In’ is an invitation, to everyone around the country, and indeed every Irish rugby fan around the world, to come together and connect with Irish rugby in the build-up to and during their time in Japan”.

JWT Folk’s Creative Partner Karl Waters adds: “With the upcoming trip to Japan, there’s never been a more exciting time for Irish people to unite together and get behind the rugby team. We wanted to represent this in a way that was true to Irish and Japanese culture. We’ve done this by creating a rallying call for Irish fans to show they are in.”
The campaign also includes film and TV,  social, PR, digital, outdoor and activation. Vodafone’s agency partners include JWT Folk, Teneo, Wavemaker, OMD and CMS.


Client: Vodafone
Head of Sponsorship and Business Brand – Gerry Nixon
Sponsorship Specialist, Brand and Communications – Jane Lawrence

Agency Credits
Creative Partner – Karl Waters
Creative Director – Keith Lawlor
Senior Creative – Donal O’Higgins
Broadcast Director – Michael Cullen
CEO – Abi Moran
Managing Director – Enda Kelly
Strategy – Rachel Haslam
Account Director – Dave Curran
Senior Account Manager – Lauren Murphy
Producer – Eric Brindley
Social & Content Strategy Director  – Vivian Huynh
Production Company – Butter
Director – Hadi


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