Home News AIB Creates Docuseries to Showcase GAA Sponsorship and #TheToughest

AIB Creates Docuseries to Showcase GAA Sponsorship and #TheToughest

Photo Caption: (L-R) Jack Morley (Creative Director at Packed.House), James Wynne (Group Head of Sponsorship at Packed.House and Wide Eye Media), Sarah Mahony (Client Director at Starcom), Mark Corrigan (Head of Client Strategy at Packed.House), Patrick Sommers (Sponsorship Marketing Manager at AIB), Rob O’Leary (Digital Content Manager at AIB)

Packed.House has partnered with Starcom to create a branded content series on The Sports Chronicle for AIB’s sponsorship of the GAA Club Championships for a 29th consecutive year. The new series, AIB GAA Club Chronicles, honours some of the most iconic moments from the #TheToughest championship and was created with AIB and Starcom by the Packed.House creative and sponsorship team.

The docuseries will be distributed across the Packed.House unique content distribution channel which includes onsite at TheSportsChronicle.com, social, as well as DOOH and cinema with Wide Eye Media & Wide Eye Outdoor.

Live now, episode 1 tells the story of one of greatest games of club hurling ever played – Clarinbridge V De La Salle from 2011 in the AIB All-Ireland Club Semi Final.  De La Salle’s John Mullane and Michael Ryan and Clarinbridge’s Micheál and Liam Donoghue describe a thriller that produced 53 scores and a winning goal in injury time of extra time.

The Packed.House team aimed to showcase the essence of the AIB Club Championship, what it means to clubs and communities around Ireland and the contrasting emotions from the winners and losers of classic club games.

Speaking about Club Chronicles, Head of Client Strategy at Packed.House, Mark Corrigan, said, “We are delighted to be partnering with AIB to help them activate their 2019 sponsorship of the GAA Club Championship. The Sports Chronicle aims to deliver truly premium content with smart content distribution. The Club Chronicles series helps portray just how special the AIB Club Championship is and what it means to those involved. From fair weather fans through to the diehards, Club Chronicles will give powerful first-hand insights to some of the best stories that come out of this competition. Our unique take to content distribution will place these stories in real life touch points for multi-media consumption.”

Client Director at Starcom, Sarah Mahony, commented on the partnership, “The sponsorship landscape in Ireland is extremely competitive. We wanted to create a distinctive campaign that would make AIB stand out from the crowd and truly amaze GAA fans. The Sports Chronicle bring a unique offering to the market with their tone of voice and they’ve demonstrated their ability to discover the untold stories from these sports personalities, and the capability to amplify the series both on and offline which is a first our content partnerships.”

Commenting on the news, Sponsorship Marketing Manager for AIB, Patrick Somers said, “We are delighted to have teamed up with The Sports Chronicle to honour some of the most iconic moments from #TheToughest club championships, a competition AIB has proudly sponsored for 3 decades, now coming into a 29th consecutive year. AIB recently solidified our position as one of the GAA’s main sponsors by committing to a further 5-year sponsorship agreement that will bring the partnership up to the end of 2022.”

Episode 1 of The Club Chronicles is live on thesportschronicle.com, social, as well as DOOH and cinema with Wide Eye Media & Wide Eye Outdoor.

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