Newstalk has partnered with retailer Lidl is to sponsor the popular ‘Movies & Booze’ slot on Moncrieff. The sponsorship deal is set for an initial six month period.
The partnership allows Lidl to avail of weekly brand mentions and a unique experiential tasting experience with customers at monthly roadshows allowing Moncrieff listeners to sample Lidl wines in a relaxed and fun environment.
According to Chris Doyle of Newstalk: “We are thrilled to welcome Lidl on board as a sponsor for the ‘Movies & Booze’ segment. We are looking forward to working with Lidl in the coming months.”
Commenting on the sponsorship, Jay Wilson, Sponsorship Manager, Lidl Ireland said: “Lidl are delighted to sponsor the ‘Movies & Booze’ slot on the Moncrieff Show to promote our extensive range of great value wines. We are expanding our range of quality wines by 50% in the coming months by introducing a significant proportion of New World Wines, to meet growing customer demands.
Ross McDonnell, Sponsorship Manager, Media Central said: “We are delighted to bring Lidl’s award winning range of wines along with their well renowned wine experts together with ‘Movies & Booze’ on Moncrieff.”