Home News Lidl to Sponsor Moncrieff’s Movies & Booze Slot

Lidl to Sponsor Moncrieff’s Movies & Booze Slot

Pictured at the announcement are Ross McDonnell, Sponsorship Manager at Media Central; Jay Wilson, Sponsorship Manager at Lidl; Sean Moncrieff; and Colm Roche, Senior Client Manager at Core Sponsorship

Newstalk has partnered with retailer Lidl is to sponsor the popular ‘Movies & Booze’ slot on Moncrieff. The sponsorship deal is set for an initial six month period.

The partnership allows Lidl to avail of weekly brand mentions and a unique experiential tasting experience with customers at monthly roadshows allowing Moncrieff listeners to sample Lidl wines in a relaxed and fun environment.

According to Chris Doyle of Newstalk: “We are thrilled to welcome Lidl on board as a sponsor for the ‘Movies & Booze’ segment. We are looking forward to working with Lidl in the coming months.”

Commenting on the sponsorship, Jay Wilson, Sponsorship Manager, Lidl Ireland said: “Lidl are delighted to sponsor the ‘Movies & Booze’ slot on the Moncrieff Show to promote our extensive range of great value wines. We are expanding our range of quality wines by 50% in the coming months by introducing a significant proportion of New World Wines, to meet growing customer demands.

Ross McDonnell, Sponsorship Manager, Media Central said: “We are delighted to bring Lidl’s award winning range of wines along with their well renowned wine experts together with ‘Movies & Booze’ on Moncrieff.”

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