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Haemophilia Ireland Celebrating 50yrs

Creed created an innovative and inspiring campaign to celebrate the 50th anniversary of the Irish Haemophilia Society.

Creed collaborated with contemporary Galway artist Shane O’Malley who created a patient-inspired mural to help to raise awareness of the blood disorder. This unique piece of art was his interpretation of haemophilia and the great work carried out by the society to support haemophiliacs.

The billboard was hand painted over 3 days and created lots of interest from the public and the media.

“This has been a really great project to work on and with everyone working together, I think the future is really bright for haemophilia in Ireland”, Shane O’Malley, Artist.

The campaign was created by Creed https://thecreed.ie/ and kindly supported by Roche Ireland.


Roche Products (Ireland) Limited
Caitriona Hennessy, External Communications Manager
Luz Moya, Brand Manager Haematology
Salvador Figueroa Morales, Ph.D. Medical Manager Oncology & Haematology

Irish Haemophilia Society
Brian O’Mahony, Chief Executive
Barry Healy, Publications Editor
Robert Flanagan, Children’s and Youth Programmes Co-ordinator

Tim Britnell, Creative Director & Strategist
Mark Cassin, Head of Strategy

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