The Dublin-based creative experiences agency Because is behind this year’s Après Dublin, a new experiential initiative delivered with brand partner Coors Light.
The ambitious activation has seen the 1,000sqm George’s Dock venue, CHQ, turned into a giant custom-built ski lodge and festive village, with Après social activities and entertainment right at its heart.
The fun festive activation runs every night in Dublin until Saturday 23rd December, and is expecting a turn-out of over 50,000 people. The event brings the Après feeling and spirit to Dublin, with something on offer for everybody to enjoy: friends, families and colleagues alike.
Après Dublin includes an interactive Virtual Reality ski experience, a snow globe photo opportunity, a ski-lift photo booth, a Santa’s Grotto, carousel rides, amongst other. Mulled wine, handmade gifts and a whole host of delicious foods are all for sale within the free-to-attend village, while a full Après band and in-house DJ provide the perfect soundtrack each evening within the ticketed Après LODGE.
Special musical guests are set to include Spring Break, Cosmic Funk and Attention Bebe.
Following weeks of advance ticket sales, visitors who flocked to Après Dublin for the opening night were rewarded with a rare and unexpected surprise: a one-of-a-kind photo opportunity with two of the stars of the Disney film Cool Runnings.
Après Dublin is partnering with Irish charity Inner City Helping Homeless which provides resources and provisions to Dublin’s homeless. Organisers are providing a Christmas present wrapping service in return for donations to the charity; all part of Because’s culture of giving back.
According to Jonny Davis, Managing Director of Because, who is responsible for delivering the event with his brother and business partner Paddy Davis says: “Après Dublin is like nothing that’s ever come to the city before: we’ve pulled out all the stops to deliver a first-of-its-kind Christmas party experience with our authentic Après LODGE. With great attention to detail, we’re bringing the very best of the ski slopes to Ireland, with delicious street food, in-house DJs and even an Austrian House Band. The feedback from opening night was tremendous, and we look forward to giving the people of Dublin and visitors to our city an unforgettable Christmas experience this year.”