Rothco and Starcom picked up the coveted Grand Prix at the ADFX 2016 Awards which were held in the Intercontinental Hotel in Dublin on Thursday.
The two agencies picked up the Grand Prix for work with Orchard Thieves, which was launched in 2015. Resulting in a major shake-up of the cider market, the campaign was also awarded Gold in the New Launch category.
This year’s event was the biggest yet with a 20% growth in entries over 2014 with 53 contenders in 12 categories battling it out for the long-awaited awards ceremony.
Special recognition on the night went to PHD for its work on the Natural Confectionary Company partnership with Dublin Zoo – How Jelly Phants were Born, which picked up Gold in both the Small Budget and Best New Learning categories.
Other gold winners on the night included DDFH&B, OMD, Owens DDB, Mindshare, Boys and Girls and PHD. A full list of winners is detailed below.
According to Tania Banotti CEO of IAPI, “the ADFX awards are ultimately about proving that advertising works. The winning cases are those that prove the link between their communications activity and an increase in financial value created for the client organisation. This awards ceremony is much more than just a party. It represents a moment for us to stand up and celebrate advertising and recognise the transformational role we can play for our clients”.
Medal Agencies – Media – Case Study
Rothco – Starcom – Orchard Thieves – Thieving the Spotlight
Best New Learning
PHD: How Jelly Phants were born
Retail & Fashion
Silver: Chemistry – Media Works – LIDL: Gaining a lot from Living a little
Bronze: DDFH&B – SuperValu giving small producers a big chance
Bronze: Rothco – Starcom – How Heineken won Rugby World Cup 2015
Leisure, Media & Entertainment
Gold: Owens DDB & PHD – The Irish Times. You Are What You Read
Silver: Boys & Girls – MediaVest – Three does All It Takes for the Irish Rugby Team
Bronze: Huskies – Making Dublin click again with tourists
IT/Telecommunications & Digital
Silver: Boys & Girls – MediaVest – How The Perfect Surprise Won Christmas
Silver: DDFH&B – Vizeum – Eir: No more POTS. The story of turning a brand around to live life on eir.
Silver: Brando – Zenith PhoneWatch – From Crime to Clicks to Conversions. Success for PhoneWatch following brave creative and media direction change
Bronze: Chemistry – Initiative- Tesco Mobile Ireland: from little voice to big voice
Gold: PHD – Natural Confectionary company: How Jelly Phants were born
Gold: Rothco – Daintree: How we took Hate out of the Debate
Silver: Cawley Nea \TBWA – Vizeum – MINI – Round Ireland Relay
Bronze: DDFH&B – Live to tell the Tale
Gold: Rothco – Starcom – Orchard Thieves – Thieving the Spotlight
Silver: DDFH&B – OMD – Waterwipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business
Silver: PHD – Natural confectionary company: How Jelly Phants were born
Bronze: Irish International – OMD – BIG, BOLD AND SINGLEMINDED: the story of 2015’s most successful Irish brand transformation
Gold: PHD – Cadburys:Combining Science and Art to maximise Effectiveness
Gold: Boys & Girls – Mindshare – McDONNELLS: HOW A DRY CURRY SAUCE PASTED THE MARKET
Silver: Rothco & Mediaworks, Cuisine de France: A Bread Basket Case
Corporate Finance & Services
Gold: Rothco – AIB: Back from the Brink of Brand Extinction
Silver: Boys & Girls – RaboDirect: Not Just Any Case Study
Bronze: Cawley Nea \TBWA – Bank of Ireland Mortgages
Public Service, Social Welfare & Education
Bronze: McCannBlue – Mindshare – Folic Acid: REACHING THE UNREACHABLE. CONVINCING THE INCONVINCIBLE. Persuading all sexually active women, not just those planning a family, to take folic acid daily.
Bronze: DDFH&B – Live to tell the Tale
Pharmaceuticals, Healthcare, Cosmetics & Toiletries
Gold: DDFH&B – OMD – Waterwipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business
Long Term Effectiveness
Gold: DDFH&B – SuperValu – How a brave local brand defied the forces of globalisation
Silver: Irish International – OMD – Barry’s Tea: GIVE IT TIME TO BREW: how Ireland’s longest-running brand idea helped Barry’s Tea to ride out the recession
Silver: DDFH&B – PHD – 9 years of selling Ice to Eskimos
Bronze: McCannBlue – Ogilvy & Mindshare How Advertising & Brand Building kept Deep RiverRock Hydrated Over 10 Years
Bronze: Publicis Dublin – DDFH&B & Mindshare – Switched On. From state sector monolith to private sector powerhouse in eight short years.