Four young advertising executives will be representing Ireland next week at the European Institute for Commercial Communications (EACA) as it hosts it annual training programme in Berlin’s Design Akademie.
Both Greg Ashe (Starcom) and Angela Antoniou (MediaVest) will represent Core Media while Ali McDonnell (MEC Ireland) and Leah Ernstberger (eightytwenty) will also participate.
This intense, week-long programme, running from July 11-15, is designed for the most promising young talent working in advertising and commercial communications across Europe.
Over the hundreds of candidates who apply, only 40 are selected to attend each year. The selected participants are then challenged, inspired and coached throughout the week by the best trainers and practitioners in the industry.
The schedule consists of a wide range of lectures and workshops each day spanning from Strategic Planning and Storytelling, Creative Idea Generation, The Future of Digital and Behavioural Economics.
The participants are also divided into teams where they receive a client brief that they need to respond to by the Friday where the winning team is selected.
This year’s challenge comes from the Deutsche Telekom, one of the biggest telecommunications companies in Europe.
“We are all so very proud of Greg and Angela. This is such a fantastic opportunity and achievement for them both. It is great to see Irish talent being acknowledged on the international stage. This comes on the back of two other young members of our Core team, Dave Wright and Dave Thomson, representing Ireland at last month’s Cannes Lions festival,” says Alan Cox, CEO of Core Media.