IAB Ireland has announced that its inaugural Digital Upfronts showcase event for Ireland will take place on October 4th in the Convention Centre, Dublin.
IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the year ahead from online publishers and adtech suppliers.
Presenting companies will have 30 minutes each to present their most premium digital offerings for advertisers and agencies. This is designed as a one stop shop to hear first about new to market innovations and offerings at a time of year when clients are planning for 2017. The content will be targeted at all executives involved in digital strategy, creation and planning, both agencies and brands.
Presenting companies include Distilled SCH, Electric Media, Facebook, Independent News & Media, Irish Mirror, Journal Media, Maximum Media, Quantcast and YouTube.
IMJ & Adworld.ie will act as media partners to this year’s event.
According to Suzanne McElligott, CEO of IAB Ireland: “Innovation is at the heart of digital success – IAB Digital Upfronts is a unique opportunity for agencies and brands to get a preview of what’s coming down the track from Ireland’s leading digital publishers and tech providers. We are really looking forward to showcasing these new offerings to the Irish ad Industry.”
For more information about Digital Upfronts and how to register visit www.iabireland.ie