RTÉ Media Sales – Digital, in collaboration with MediaCom Dublin, delivered a unique rich media takeover for ŠKODA Ireland giving users a new way of interacting with the content.
Using the latest innovative ad technology, ŠKODA achieved standout through the ‘Dual Screen’ takeover ad format across RTÉ.ie, promoting the new ŠKODA Fabia with a chance to win the car.
“This simple but very effective functionality allows both desktop and mobile platforms to be bridged together resulting in a more impactful campaign. This gives the user a richer and more immersive experience with the brand”, said Regina Geraghty, Ad Operations, RTÉ Media Sales – Digital.
This ad format was a first for RTÉ.ie and encouraged an immediate call to action with interaction between the target audiences’ desktop and mobile.
View the campaign in the creative gallery: