Ireland’s largest digital advertising sales specialists Electric Media has formed an exclusive partnership with content-discovery platform Outbrain.
Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences, while helping publishers understand their audiences through data.
Outbrain launched its content discovery platform in Ireland in November 2014 with The Irish Independent, subsequently followed by The Irish Times. It has offices in more than 11 countries around the world and partners with publishers and marketers in over 55 countries, including the U.S., UK, France, Japan, India and Brazil. Worldwide, it now serves over 190 billion recommendations per month to consumers in over 150 countries and reaches more than 557 million unique visitors from across the globe.
Through its proprietary technology stack Outbrain is able to drive a relevant, engaged audience directly to a brand’s content and grow the traffic to its articles, mobile-optimized and video content and blogs.”
“As content marketing and native advertising grows in importance within the Irish media landscape, it is important for Electric Media to be able to work with a partner whose focus is on enabling intelligent content placement using only premium publishers. What Outbrain does, fits perfectly with the premium publisher focus of The Electric Media Group”, says Michelle O’Keeffe, managing director of Electric Media. “We are delighted that Outbrain chose to work with us and we look forward to a successful partnership”.
“We are delighted to work with The Electric Media Group and welcome them as our exclusive and dedicated sales company in Ireland,” commented Stephanie Himoff, Outbrain’s Managing Director UK & Ireland. We expanded our operations to the Irish market late last year, partnering with premium publishers The Irish Independent and The Irish Times. We have since witnessed a growing appetite for content marketing and it is therefore only right that as part of our commitment we should choose a premium sales partner to maximise on both the demand and opportunity in Ireland.”