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Acorn Rebrands as Epsilon

Phil Cottier, Managing Director, Epsilon, EMEA  

The Dublin-based marketing services agency that was previously known as Acorn Marketing, has rebranded as Epsilon.

All of Epsilon’s worldwide businesses, will now be under one unifying brand. Employing more than 7,000 people worldwide. In Europe, Epsilon has five locations, Dublin, London, Paris, Dusseldorf and Madrid and employs 250 people. Its European clients include Google, Jaguar Land Rover, Dell and Wasps.

Commenting on the rebrand Phil Cottier, Managing Director, Epsilon, EMEA said: “For the first time in Ireland we can offer big data, coupled with world leading CRM, loyalty and email and some of the best creative in the world. The best way to illustrate the new Epsilon is to experience the work we are doing for our clients who have had success harnessing the power of rich data, ground breaking technologies, engaging creative and transformative ideas to achieve impressive business results.”

Bryan Kennedy, Chief Executive Officer of Epsilon said: “CMOs have been facing a remarkable rise in complexity in recent years, with a need to execute customer-centric marketing strategies across multiple channels with real-time technologies, across the globe, using disparate data and without a coordinated approach to strategy and creative. Typically, leading brands have looked to dozens of partners to help navigate this complexity. Our vision has been to methodically build out the talent, capabilities and assets to address this acute need in one place. With this launch, we are now unifying all these assets behind a clear, clean revitalized brand.”

Epsilon is ultimately owned by the NYE-listed Alliance Data a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The company is made up of  three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne, which owns and operates the AIR MILES reward program.

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