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RMG Wins Laya Healthcare Account

Mark Millard, managing director of RMG

RMG has picked up the digital account for Laya Healthcare. One of the most active advertisers in the cut-throat health insurance market, it will now develop a new digital strategy that will embrace mobile, rich media and video.

“Laya Healthcare really values innovation as a core principle. Whether it’s allowing members to better control their costs by creating their own individual schemes or bringing an ever increasing range of options to market, their brand continually delivers on this promise. RMG is similarly motivated and we look forward to working with the Marketing Team at Laya Healthcare to deliver an innovative series of digital firsts for the Irish market,” says Mark Millard, managing director of RMG, which is part of the DDFH&B Group.

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