Media agency Carat, part of Dentsu Aegis Network has been unveiled as the new sponsor of the Newstalk’s TED Radio Hour which makes its debut broadcast on Sunday (Sept 21s).
The sponsorship package includes spots, live mentions, stings, an online presence and social media promotion.
According to Dave Winterlich, head of strategy, “we’re delighted to be on board with the sponsorship; Newstalk is Ireland’s fastest growing station and TED is an iconic, pioneering brand so it’s a great fit for us as a brand. Carat is all about redefining media so it’s great to be associated with brands that are continually redefining their categories, just as we do. I also think it’s a positive move from us to undertake the first ever media agency sponsorship in the market on a national broadcast platform; it’s a sign of our ambitions, to continue to hold the top spot as Ireland’s largest media agency. We’re really excited about the potential opportunities we can leverage through the sponsorship and beyond.”
According to Newstalk, 52 episodes of TED Radio Hour will air on the Communicorp-owned station and the programme will be based on the popular TED Talks which have been delivered by a wide range of leading international speakers. The show is a co-production between Newstalk and TED which runs talks and seminars in a number of different countries around the world.
According to Gerard Whelan, Newstalk’s chief executive, “TED has grown into the most recognised global platform for identifying and spreading transformative ideas. It is a great honour to be chosen as the first and only radio partner for TED Radio Hour in Ireland.We are constantly looking for innovative ways which will allow us to bring our listeners compelling, relevant and informative content – therefore the partnership with TED Radio Hour is the perfect match for us. The show will give us an opportunity to step back from the frantic pace of news, and instead explore ideas and issues which will give listeners a fresh perspective on a range of topics not found at any other station.’