Mindshare won the Grand Prix at the Media Awards 2014 which were held in the Doubletree by Hilton Hotel last night.
The agency picked up the top award for its work with client VHI Healthcare and in particular its Blue September campaign for VHI Healthcare and the Blue September.
According to the judging panel, “this was an exceptional campaign. It handled a very challenging topic and the solutions were born out of deep insights. It was an intelligent, innovative and intuitive campaign, subtly crafted, fully integrated and very carefully managed. Clearly all parties involved worked well together and were united in agreeing the effort ensured exceptional results.”
Mindshare also picked up a Gold Award in the Best Use of Media (Medium/Large) category for the same VHI campaign while it also won the Gold Award in the Creativity in Media Category a campaign for Lynx, the Unilever-owned mens’ deodorant.
Elsewhere the agency picked up a Silver Award in the Best Collaboration between Agency and Media Owner (Broadcast) for collaborations with IRS and UTV Radio Solutions.