AdWorld News 

RSS Feed

Verve Scores Big at APMC Star Awards

The team at Verve triumphed at Friday Night's AMPC Star Awards when their Guinness Area 22 Campaign scooped the Grand Prix. This win crowned a great night for the Leeson Street agency who won a total of 5 golds on the night. The APMC Star Awards are premier league for the promotional marketing industry in Ireland and a total of 65 awards were presented at the Radisson Blu Royal Hotel on Golden Lane. The Awards ceremony was hosted by comedian and actor Risteárd Cooper.

Commenting on the winning campaign - Philip Slade, Chairman of the judging panel said - ‘this campaign was truly original, really well targeted, had huge engagement with consumers and really capitalised on the Guinness association with rugby." 

Speaking at the Awards, APMC Chair Edel McCabe said "This year more than any other really has seen some stand out thinking, and creative delivery of that thinking. This year the judges felt that in many cases, the work submitted could proudly and easily represent our industry in Europe. Irish agencies did particularly well at the European Promotional Marketing Awards last year with 12 awards being won. We are hopeful that we can better this result this year.'

The special creative award on the night was won by Goosebump for their work on Experience Jameson. Other successful agencies on the night included Tequila Ireland for their digital work for Electric Ireland winning in 3 categories, Ground 4D who won in 2 categories for work for Paulaner.  Stratagem and Insight Marketing & Brand Services also picked up gold on the night.

Now in their 20th year, over 160 people attended the awards ceremony. More than 160 submissions were submitted by 17 agencies and along with Philip Slade the judging panel also included Paul Godwin, from PCG Consultants in London, Teresa Murray from DCU and Joan Tallon from Bossanova in Dublin.

The AMPC is the representative body for promotional marketing in Ireland. Also at the awards 6 successful candidates received their diplomas from the diploma course run in association with the IPM in London. The Diploma is designed for agency personnel involved in devising, developing and running promotional campaigns to provide a solid platform on which to build experience and future learnings.

APMC Star Awards 2012 Winners List

Agency
Client
AWARD
Category A1: Retail & Consumer Durables, Automative and Household Goods
Publicis D
Renault Ireland
Bronze - category winner
Category A2: FMCG - FOOD
Strategem iLabs
Danone Baby Nutrition
Bronze
Ogilvy Dublin
Jacob Fruitfield Group
Silver
goosebump°
Nestlé Ireland
Silver
InSight Marketing & Branding
Birds Eye Ireland
Gold - category winner
Category A3: FMCG - Non-food
Irish International Proximity
Eason & Sons
Bronze
TEQUILA\ Ireland
SHS Sales & Marketing
Silver - category winner
Category A4: Non-Alcoholic Beverages
Verve
Coca-Cola
Bronze
Verve
Coca-Cola
Gold - category winner
Category A5: Alcoholic Beverages - Beer
Clear Blue Water
Richmond Marketing
Bronze
Verve
Diageo
Gold 
eightytwenty/4D & Young Euro RSCG
C&C Group
Silver
Ground 4D
Heineken Ireland
Gold - category winner
Category A6: Alcoholic Beverages - Wines & Spirits
Rothco Social +
Irish Distillers Ltd.
Bronze
Insight Marketing & Branding
Britvic Ireland
Silver
Ogilvy Dublin
Diageo
Silver
goosebump°
Irish Distillers Ltd
Gold - category winner
Rothco Social +
Irish Distillers Ltd.
Bronze
Verve
Diageo
Bronze
Category A7: Service Industries, including Travel and Leisure
TEQUILA\ Ireland
Electric Ireland
Bronze
TEQUILA\ Ireland
Etihad
Silver  
Verve
Electric Ireland
Bronze
TEQUILA\ Ireland
Electric Ireland
Silver - category winner
TEQUILA\ Ireland
Electric Ireland
Bronze
Category A8: Media, IT and Telecoms
Cybercom
Vodafone
Silver - category winner
Category A9: Government, Charity and Cause Related
 
 
NO NOMINATIONS
Category A10: Business to Business & Trade and Salesforce
Playprint Ltd
Playprint Ltd
Bronze
Zinc Design
Caledonian Life
Bronze 
goosebump°
Kerry Foods
Bronze - category winner
Category B1: Best Long Term Campaign
Verve
Coca-Cola
Bronze
Verve
Coca-Cola
Gold 
TEQUILA\ Ireland
Etihad
Bronze
Ground 4D
Heineken Ireland
Gold - category winner
Category B2: Best Promotional Innovation
TEQUILA\ Ireland
Electric Ireland
Silver
TEQUILA\ Ireland
Electric Ireland
Gold
goosebump°
Irish Distillers Ltd.
Gold - category winner
Cybercom
Vodafone
Bronze
Category B3: Best Integrated Campaign
Strategem iLabs
Danone Baby Nutrition
Bronze
Ogilvy Dublin
Diageo
Silver
InSight Marketing & Branding
Birds Eye Ireland
Silver
eightytwenty/4D & Young Euro RSCG
C&C Group
Gold - category winner
Category B4: Best Use of Social Media
Cybercom
Irish Dairy Board
Bronze
TEQUILA\ Ireland
Electric Ireland
Gold 
Strategem iLabs
Bus Eireann
Bronze
Cybercom
Vodafone
Silver
Cybercom
Primark
Bronze
Cybercom
Bayer
Bronze
TEQUILA\ Ireland
Electric Ireland
Gold - category winner
goosebump°
Irish Distillers Ltd.
Gold
B5: Best use of Digital Media
goosebump°
Nestle Ireland
Bronze
goosebump°
Irish Distillers Ltd.
Silver
Neo @ Ogilvy
HJ Heinz Ireland Ltd
Bronze
Strategem iLabs
Danone Baby Nutrition
Gold - category
B6: Best use of Mobile
TEQUILA\ Ireland
Electric Ireland
Gold - category winner
B7: Best Use of Experiential <30K (Less than 30K)
Verve
Coca-Cola
Silver - category winner
B8: Best use of Experiential >30K (More than 30K)
Ground 4D
Heineken Ireland
Silver
Verve
Coca-Cola
Gold 
goosebump°
Irish Distillers Ltd.
Silver
Verve
Diageo
Gold - category winner
Ogilvy Dublin
Diageo
Bronze
Verve
Coca-Cola
Bronze
Verve
Coca-Cola
Bronze
B9: Best Visibility at Point of Purchase
Ogilvy Dublin
Diageo
Silver - category winner
Strategem iLabs
Danone Baby Nutrition
Bronze
B10: Best Use of Broadcast Media
Verve
Diageo
Gold - category winner
Bespoke with Direction
Failte Ireland
Silver
B11: Best Use of a Small Budget (under EUR10K)
Playprint Ltd
Playprint Ltd
Bronze - category winner
B12: Best Creative Execution
goosebump°
Irish Distillers Ltd.
Gold - category winner
eightytwenty/4D & Young Euro RSCG
C&C Group
Silver
Ogilvy Dublin
Diageo
Bronze
GRAND PRIX
Verve
Diageo
Grand Prix

Comments

Submit a Comment

Submit

© Adworld Ventures Ltd. Material may not be republished without permission.