Home Campaigns Ad of the Week Ad of the Week: Ulster Bank Dinner with Dad

    Ad of the Week: Ulster Bank Dinner with Dad

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    The Lowdown:

    As part of their new “Help for what matters” campaign, Ulster Bank shows a touching father and son moment to demonstrate how their Smartphone Pay can come in handy for when you finally get to say “I got this Dad”.

    “Following on from our ‘First Five’ mortgage campaign we are delighted to share the second instalment in our ‘Help for what Matters 2.0’ journey. This ad showcases ‘smartphone payments’ as our next proof point for the real help offered by Ulster Bank and will be supported with more VOD films, bringing our Current Account product features to life.” Roisin Field, Advertising & Digital Content Lead in Ulster Bank.

    Cassie Joyce, Agency & Client Director from Wide Eye Media said ‘We are delighted to be running the Ulster Bank ad on the big screen. This emotive ad resonates well with cinema audiences and where better to showcase it than on the biggest screens possible with an engaged, captive audience.’ The campaign is also running on TV and VOD.

    Credits:

    Media Agency: Spark Foundry
    Business Director: Gemma Corbett
    Client Director: Aoibhin Lennon
    Senior Client Manager: Jane McNamara
    Client Manager: Jordan Dunne
    Digital Client Director: Paul Ferry
    Senior Digital Client Manager: Darragh Barker
    Search Client Director: Storm Russell
    Search Client Manager: Keith McGarry

    Creative Agency: Boys & Girls
    Executive Creative Director – Rory Hamilton
    Creative Director – Mark Tuthill
    Senior Art Director – Bairbre McGlade
    Head of Design – Barry Smith
    Head of Production – Derek Doyle
    Business Director – Chris Upton
    Account Director – Ottilie Culloty
    Account Manager – Alicia Coyle
    Account Executive – Chloe Bolton
    Junior Copywriter Georgia Murphy
    Strategic Planning Director – Margaret Gilsenan
    Production Company: Antidote
    Director: Henry Mason
    MD/Executive Producer: Andrew Freedman
    Line Producer: Glen Collins
    Production Coordinator: Paula Stewart
    Post Production: Windmill Lane
    Editor: Lee Hickey
    Grade: Matt BrantonSound: Locky Butler

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