Samsung Ireland has been named as the sponsor of The Irish Independent’s award-winning podcast, The Left Wing.
The Left Wing covers the biggest stories in Irish rugby with a team of writers and experts, including Rúaidhrí O’Connor, Cian Tracey, Will Slattery, Sineád Kissane and Luke Fitzgerald.
The sponsorship agreement with Samsung Ireland, which was brokered by Core Sponsorship, includes host reads that are supported by an integrated media package made up of print, digital display, social and video.
“The integrated media package allows us to be at the heart of the action with our customers, from reading the build-up coverage online and digesting the expert opinions on the podcast, through to watching the match on their Samsung TV,” says Nicola Treanor, TV/AV marketing, Samsung.
“This partnership allows us to deliver a bespoke message across multiple channels and reach our target audience when they are hyper-engaged and open to listening, with The Left Wing delivering strong reach and engagement with their loyal listeners.
“We are delighted to collaborate with Core Sponsorship, Starcom and Samsung to bring this multimedia sponsorship of The Left Wing podcast to life. We look forward to driving significant performance & ROI for the brand across audio, video, social, display & print,” adds Hughie Devine, head of sponsorships & programmatic partnerships, Mediahuis.