Connelly Partners has launched a new campaign for the National Transport Authority (NTA) to highlight the new 90-minute special fares available to TFI Leap Card holders.
The new fare allows people to travel on TFI public transport for 90 minutes for €2 or less.
“To spread this news through all of Dublin, the agency quite literally made 90 part of the cityscape,” it notes. “The campaign features an enhanced Dublin, in which two new highways form a giant “90”. So it’s fair to say Connelly Dublin are changing the face of their home city!”
“The TFI 90 minute fare in Dublin is one of the best value for money public transport fares in Europe. It enables easy interchange throughout Dublin for 90 minutes using a TFI Leap Card, so we want everybody to know about it which will encourage even more use of our TFI public transport network,” says John O’Flynn, head of customer experience, National Transport Authority.