The Reach-owned magazine hosted a brand relaunch party for its RSVP magazine last week.
The magazine, which is 12 years old, has undergone a major redesign to the look and feel of the publication both online and in print. Over 50 clients from ten agencies as well as numerous direct clients in Ireland packed into Zozimus in St. Annes Lane, Dublin for an evening of entertainment including live music by Rory from DJ and Sax.
“The RSVP brand refresh was a project borne out of reader research,” says Joanne Friel, marketing director, Reach Ireland. “Over 1,200 of our readers took part in a comprehensive research study over several months, comprising of surveys and focus groups across Ireland. We were keen to explore all elements of the brand – from our print and digital content to our visual brand assets, and our readers helped us explore it all in great depth,” she says.
“We were thrilled by the overwhelming response and great turnout at our RSVP brand relaunch. Seeing so many of our valued agency clients speaks volumes about their trust in our vision and the impact our work has had on their businesses,” adds Hugh Crowther, group sales director, Reach Solutions Ireland.
The evening was an incredible success, filled with excitement, creativity, and meaningful connections. We are very grateful for the support of our clients and look forward to continuing our journey of innovation and excellence together,” he adds.