The Omnicom-owned TBWA\Worldwide has been named as 2022 Global Agency of the Year by Adweek.
TBWA was recognized for its second- best year of growth and for “driving transformative growth for its clients across an array of global markets. The jury of Adweek Editors also highlighted the impressive creative body of work for clients including Apple, Nissan and PepsiCo, among others, alongside its commitment to innovation.”
“TBWA\Worldwide once again performed at an elite level across its entire network. From Helsinki to Hong Kong and Paris to Buenos Aires, TBWA impressed with effective, stunning creative that drove business results for brands and inspired good around the world. The agency also created what Adweek ranked the No. 1 ad of 2022: Gatorade’s spot with Serena Williams, called “Love is Everything.” said Jameson Fleming, Agencies Editor, Adweek.
“We are the world in, not headquarters out, and our agencies are united by our shared belief in Disruption and creativity. Being named Adweek’s Global Agency of the Year for the second year in a row is a reflection of the disruptive thinking of our 11,000 creative minds. We’ve received the accolade for three of the past five years, and that’s a wonderful place to be as we head into 2023.” says Troy Ruhanen, CEO, TBWA\Worldwide.
Deirdre Waldon, CEO at TBWA\Dublin adds: “What an honour is to be given the prestigious title of Global Agency of the Year again. It’s been another year of hard work and dedication by our team here in Dublin, and around the globe. It’s a testament to the hard work and dedication of our collective and their commitment to TBWA’s global toolset of innovation and Disruption. We are delighted to share this news with our clients and friends, and look forward to what 2023 has in store for us.”