TikTok has launched an Irish campaign to highlight and spotlight useful content on its platform.
The campaign, which has been developed by the creative agency, Mother, and bought by the media buying agency, Zenith, includes billboards in Dublin City, radio, newspaper and VOD (video on demand) executions. The billboard campaign goes live in Dublin City Centre from 19/12 and is supported by print and VOD.
“We are delighted to launch the Do It With TikTok in Ireland, which celebrates the many creative ways in which the TikTok community supports one another, whether you are seeking creative Christmas ideas, trying to find a simple recipe on a budget, or to get a book recommendation. At TikTok, we take great pride in being a platform that makes it simple for everyone to search for, and locate the content and communities that are relevant to their lives,” says Cormac Keenan, head of trust and safety, TikTok.
Some of the useful content that the platform is highlighting covers budgeting and financial planning, cooking, DIY and books.