The Public House has rolled out a new global campaign for Kahlúa, the world’s leading coffee liqueur brand which is manufactured by The Absolut Company, part of Pernod Ricard.
This campaign is anchored by stylised 15” hero content that celebrates both the ease and playfulness of making a Kahlúa cocktail. A suite of bold, playful and yellow key visuals complete with stylistic mess will be rolled out across OOH and print, strengthening the brand message of ease as well as reinforcing brand colour cues.
A variety of cutdowns, GIFs and stills were also created in partnership with Melbourne-based Pixel. Each video has a unique soundtrack composed by Denis Kilty.
In order to stand out in a sea of drink and serves content, Pixel and The Public House used a variety of techniques such as puppetry, stop motion and in-camera supers. The suite of content features short and satisfying little moments like coffee beans jumping into the serene foam of an Espresso Martini and a jigger and jug coming to life to make a White Russian. “At The Public House we love a good cocktail. It so happens that Kahlúa is the standard liqueur in many of our favourites. When we were tasked with creating a campaign depicting said cocktails, it felt like the perfect brief! The work demonstrates how you can stir up your routine with Kahlúa-based drinks,” notes Dillon McKenna, creative director, The Public House.
Giancarlo Martins, communications lead for Kahlúa at The Absolut Company added: “Having an engaged and passionate partner like The Public House, who understands the core of our strategy, was crucial in unearthing our playful personality throughout the creative process. Together we’ve been able to stretch our creative expression from the look, to animation style, to the Mexican-inspired music, landing in a distinctive campaign that shows how deliciously-easy it is to make Kahlúa cocktails at home.”
Agency: The Public House
Creative Director: Dillon McKenna
Head of Design/ Senior Art Director: Eimear O’Sullivan
Senior Copywriter: Jarrod Bandyga
Copywriter: Karl Graham
Art Director: John Laragakis
Designer: Molly Devlin
Senior Designer: Trevor Nolan
Managing Director: Catriona Campbell
Business Director: Ashley Reddin
Strategy Director: Sarah Walsh
Senior Account Manager: Rachel Campbell
Senior Account Executive: Eoin Fedigan
Producer: Steve Battle, Aoife Fitzgerald
Global Head of Marketing: Lorna Kavanagh
Communications Lead: Giancarlo Martins
Junior Brand Manager: Charlotte Béchaz
Creative Content Director: Greg West
Directors: “Goldy”, John Gavin
Photographer: Alice Hutchinson
Sound: Denis Kilty
Production Company: Pixel
Executive Producer: Haley Polacik
Producers: Brendan Lee, Rebecca Moore, Matt Pearson
Post Producer: Meline Samson
DOP: Tony Luu