Home Awards Shortlist for Research Excellence Awards 2022 Announced

Shortlist for Research Excellence Awards 2022 Announced

Meadhbh Quinn, chairperson, Marketing Society of Ireland

The shortlist for the Research Excellence Awards has been published.

The winners will be announced at the Marketing Society’s annual lunch which this year will take place on Friday, November 25th in The Shelbourne Hotel, Dublin.

The 2022 shortlist sees some strong competition, with this year’s judging panel nominating firms for multiple awards across each of the eight categories. According to Meadhbh Quinn, chairperson, Marketing Society of Ireland: “It’s brilliant to see such a high standard of entries in this year’s Research Excellence Awards shortlist. Research plays a fundamental role in Ireland’s marketing industry, unlocking vital insights that lead to inspiring creativity across the sector. There is some incredible competition across every category, and we’re looking forward to celebrating this at our luncheon and awards presentation on November 25th. The full presentation of winning case studies will be taking place at our Research Excellence Showcase event in February 2023, and of course, the Grand Prix winner’s showcase at the 2023 ESOMAR conference.”

The shortlist is as follows:

Advertising and Advertising Media Research (Sponsored by dmg Media Ireland)
Future Proof Insights
AIG | Neuro Creative Testing

Behaviour & Attitudes
Thinking Above the Box: RTÉ winning in the world of Broadcast Sponsorship

RED C & Amplified Intelligence
Multiple Clients
The Social Attention Deficit

CORE Research
Breast Cancer Ireland
Making Time to Check: How Core Research helped Breast Cancer Ireland to develop a new campaign to increase self-checking and educate on the signs and symptoms of breast cancer.

Brand Development & Strategy (Sponsored by Global )
MCCP, The Independent Strategy Agency
DAVY Better Serving the Financial Planning and Investment Needs of Women in Ireland

MCCP, The Independent Strategy Agency
Heineken Ireland
Connecting Heineken Ireland to the Post Pandemic Consumer

Kerry Foods
Dairygold Plant-Based: Insight-led Brand Creation

Public Policy & Social Research (Sponsored by Mediahuis)
Core Research
Making Connections for Mental Health

MCCP, The Independent Strategy Agency
Department of Health
Removing the Stigma from Menopause

RED C Research & Marketing
Irish Cancer Society
The Language of Cancer

Customer Experience Research (Sponsored by Paddy Power)
RED C Research & Marketing Ltd
Knowing Me, Knowing You

RED C Research & Marketing Ltd
An Post
Excellence in Customer Experience

Product Innovation and NPD Research (Sponsored by Media Central)
Coyne Research
Deep RiverRock
ReViTALising Deep RiverRock Through Product Innovation

Empathy Research
Bord Bia & North Cork Creameries
ÓR REAL IRISH BUTTER – Creating a new Natural Irish Butter experience through Insight & Creativity

Bord Bia
Defrosting the Future of Frozen

Analytic Impact (Sponsored by AIMRO)
Spark Market Research
Colart – Building Bayesian Networks into Brand Tracking

Data Powering Brand Strategy

Sustainability (Sponsored by AIB)
RED C Research & Marketing Limited
Irish Life
Irish Life – Better Life

Kerry Taste & Nutrition
The Plant-Based Reality Check

Empathy Research, futavista, Sustainability Works & Opinions
Bord Bia

Business To Business Sponsored by (The Business Post)
Spark Market Research
Laya Healthcare
Laya Healthcare – Workplace Wellbeing Index 2022

Behaviour & Attitudes
Department of Finance
Evidence Based Policy Making: Supporting SME Credit Demand and Economic Growth through Large Scale B2B Research

Kerry Taste & Nutrition
Milking Plant-Based Beverage Opportunities
Global Food

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