Home News FBD Provides Sound Support for Irish Olympians

FBD Provides Sound Support for Irish Olympians

With the Olympic Games fast approaching, Team Ireland official sponsor FBD Insurance, in collaboration with The Public House and PHD have launched ‘Sound Support,” a customised track playlist for athletes with training sounds and vocal support from family and friends.

Earlier this year it was announced that international spectators would not be allowed to attend the Olympics in a bid to curb Japan’s Covid-19 incidence rate. FBD’s new campaign sends homegrown support to Irish sporting heroes as they embark on an Olympic journey like no other. With no vocal support for competing athletes, this will be the toughest competition of all time.

With that in mind, FBD Insurance wanted to give Team Ireland athletes a competitive advantage and a fighting chance. Introducing Sound Support – custom music tracks, individually crafted for three Irish athletes and FBD Brand Ambassadors – boxer and lightweight world champion Kellie Harrington; hockey player and World Cup silver medallist Chloe Watkins; and rising badminton star Nhat Nyugen.

Sound Support takes the form of high intensity music tracks, with beats and tempos made out of the recorded sounds of each athlete’s workouts, then messages of support from athlete’s loved ones layered on as vocal samples.

To ensure the tracks would resonate, Team Ireland sports psychologist and former Olympic hurdler Jessie Barr came on board to review the impact of music on athletic performance and Irish music producer Richard Egan was then enlisted to implement optimum heart rate BPM outputs for each track.

According to Brian Healy, marketing manager, FBD: “Support is what we do at FBD Insurance, and as official sponsors of Team Ireland we wanted to recreate the great homegrown support that we know our athletes are going to miss in Tokyo. FBD’s Sound Support won’t just bring messages of support from Ireland to Japan – we hope it will enable our Irish Olympians to dig a little deeper, find some extra motivation and set a new personal best”

Colin Hart, Creative Director, The Public House, said: “Irish support at major sporting events is always something to be proud of. We want to make sure this year’s Olympic Games are no different. Even if no Irish fans are singing from the stands, their support will be felt by the competing athletes and that’s what really matters.”

The campaign focuses on Social and TV as the key channels, telling the story of how FBD created these unique tracks for Ireland’s  olympians. The custom made tracks are available on Spotify HERE

PHD led the media planning for the campaign, creating a multimedia approach for Sound Support focusing on TV, VOD, online and OOH.  F


FBD Insurance

Head of Brand: Aileen Donoghue

Chief Commercial Officer: John Cahalan

Marketing Manager : Brian Healy

Marketing Manager: Nicola Ging

The Public House

Founder/Creative Director: Colin Hart

Managing Director: Catrióna Campbell

Copywriter: Mikey Curran

Art Director: Sam Caren

Senior Account Manager: Kate Fulham

Strategy Director: Sarah Walsh

Strategist: Kathleen Moore

Interdisciplinary Designer: Cian Booth

Agency Producer: Aoife Fitzgerald

Head of Production: Steve Battle

Production Partners

Production Company: Event Junkies

Director: POB

Producer: Steven Courtney and Louise Byrne

Editor: Laura Briggs and John Cutler

Composer: Richard Egan

Photography: Chris Lindhorst

Post: Floss Creatives

CGI: Simon Allan

Retouching: Alexis Goodwin

Sound: Colm O’Rourke, Raygun

Media: PHD

Managing Director: Gemma Teeling

Group Client Director: Mary Murray

Senior Account Manager : Shane McCaul

Account Manager: Abagail Cooke

Account Executive: Ciara Bardon




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