Bonfire has produced a new TV Commercial for ALONE and features the voice of Irish singer and songwriter Declan O’Rourke.
To the backing of O’Rourke’s “Love is the Way,” the TV ad celebrates the great work that ALONE has been carrying out over the last year and features images of real people who receive support form ALONE or are ALONE volunteers.
“As someone who knows -through family and friend’s first-hand experience. the truly magnificent work ALONE do, I can say I’m extremely proud to be a part of this drive to raise awareness, and much needed funds to help their fantastic volunteers continue the amazing work they’re doing – in these times, and indeed in any other,” says O’Rourke.
Seán Moynihan, CEO of ALONE adds: “Over the past, year ALONE has seen a huge swell in older people who need our support. Older people need our support now more than ever, so we are delighted to be working with Bonfire and Declan O’Rourke to produce this advertisement. The figures that display on the screen throughout the video clip are only a token of the work conducted by staff and volunteers in the last year and being every number is a real human being who has received support from ALONE.”
Campaign: Love Is the Way
Creative: Seán Hynes and Ian Doherty.
Music: Declan O’Rourke
Sound: Brian Masterson
Photography: Mike O’Toole and Gerry Grace
Production: Stylo Motion
Client Team: Seán Moynihan and Taylor-Marie Murphy