With sales of new cars taking a hit this year and visits to showrooms down, Audi Ireland teamed up with Connelly Partners and Tiny Ark to launch the new Audi A3 for its first ever live streamed digital event.
The event was live streamed on Facebook and YouTube and included an interactive element where viewers could ask questions.
Hosted by Darren Kennedy and Richard Molloy, the event allowed people to learn more about the new A3 in a time where the impact of COVID-19 is affecting consumers’ automotive shopping habits; forcing them to focus their research online rather than visiting dealerships. Customers are encouraged by the hosts to book a test drive at their local dealership after learning all about the redesign of the Audi A3.
Brand: Audi Ireland
Richard Molloy, Head of Marketing & Product, Audi Ireland
Deirdre Schwer – National Marketing Communications Manager
Jordan Killen – Marketing Executive
Peter Brazil – Digital Manager
Agency: Connelly Partners
Mary McMahon – Strategy Director
Julie Collins – Account Director
Ronan Doyle – Creative Director
Robbie Field – Senior Copywriter
Donal Gaughran – Copywriter
Production Company: Tiny Ark
Director – Charles Alexander / Alex Delap
Producer – Megan Brady
2nd Producer – Liam Harkin
Creative – Siobhan Kehoe