Home Campaigns TBWADublin’s Response to “Tampax & Tea”

    TBWA\Dublin’s Response to “Tampax & Tea”

    TBWA\Dublin created their own brand of “Irish Lady Products” in response to the recent Advertising Standards Authority of Ireland decision to pull the Tampax “Tampons & Tea” advert from Irish TV, in light of complaints made by members of the public.

    The Tampax ad, which features a talk show host giving instructions about the correct way to put in a tampon, received 84 complaints. As a consequence the ASAI pulled the piece on the grounds it had caused “widespread offence”.

    TBWA\Dublin’s response features a parody tampon pack with warnings the product may cause “pearl clutching and disapproving glances”. The idea came from a frank video-chat discussion among staff about the ASAI decision and what it says about the treatment and censorship of women in Ireland. The team felt that they needed to take a strong position and add their voice to the discussion both as members of the Irish advertising community and as a collective committed to gender equality.



    Senior Account Manager, Aoife McCarthy
    Creative Directors, Dillon Elliott & Clayton Homer
    Art Director, Conor Marron
    Copywriters, Matthew Moss, Blaise Hoban & Kerry Mahony
    Social Media & Content Specialist, Amy Tumelty
    Motion Graphics Designer, Mark Murray


    Previous articleTBWA\Dublin and HSE Campaign to Stay Safe and Protect Each Other
    Next articleBloom Launches New Campaign for Just Eat dublinbikes