The company picked up the awards for its work on the Coca Cola Sensorium and Coke Christmas campaigns. Coca Cola Sensorium alone received recognition in 3 different categories, picking up Gold for Experiential Engagement & Events, Bronze for Innovative Idea and Bronze for Integrated Communication, whilst Coke Christmas took home Silver for Experiential & Events.
Verve also picked also picked up an award for its work for Rockshore Lager in the Business to Business category. The launch itself saw Diageo achieve massive buy-in from publicans and made the new beer a household name in no time.
The IMC Awards represent the cream of the crop in integrated marketing communications. The stakes are high, with eligibility being awarded to category-winning brand activation campaigns selected at a national level only. First-round selection is then made by a jury panel made up of 40 leading industry professionals across Europe. The second-round jury, comprised of IMCC Council member representatives then took place in Brussels in October.
The win marks a busy week for the Dublin-based agency founded by Ronan Traynor. Earlier in the week Verve was ranked in The Drum’s Top 100 Independent Agencies 2019. A first-time entrant, it was ranked in 34th position.
The Top 100 celebrates the best-run independent agencies in the UK in 2019 and is powered by The Drum’s Independent Agencies Census, the most comprehensive study of its kind into the performance of UK Communications companies. The Census measures the companies across a number of metrics to determine overall performance before awarding the placement.
“We are thrilled to be listed in The Drum’s Top 100 Independent Agencies. We have been growing our business in the UK since 2014, working with brands that have been turning heads in the experience economy. We are thrilled that our devotion to creativity has paid off, having landed straight in the Top 40 on this respected independent list in under five years,” says Ronan Traynor.