Core Sponsorship, part of Core, Ireland’s largest marketing communications company, has won a competitive tender to bring South Dublin County Council’s plans for Tallaght Stadium to life.
Core Sponsorship will lead a wide-ranging commercial review of the facility, specifically focusing on advertising, branding and sponsorship opportunities, in light of new plans to extend the seating capacity of Tallaght Stadium to 10,000, with potential to increase to 20,000 for music, entertainment and community events. As well as the construction of a new ‘North Stand’ area, a new VIP area will also be incorporated.
Core Sponsorship works with sponsors at every stage of the sponsorship journey, from deciding on what sponsorships are the best fit for a brand, to maximising the value in contracts, to measuring sponsorship impact. It also works with rights holders to grow sponsorship revenue through brand-centric solutions. Using data-led intelligence and cutting-edge research tools, Core Sponsorship understands the value of sponsorship, how to unlock that value and how to measure that value with precision.
According to Jill Downey, managing director of Core Sponsorship: “This is an extremely exciting time for Tallaght Stadium and we, at Core, are delighted to be in a position to offer the best strategic solutions through our unique combination of services. It is important that organisations take the time to do this kind of thorough review and upfront analysis, which undoubtedly pays dividends in capitalising on future opportunities. We look forward to playing our role in this important new chapter for not just Tallaght Stadium, but for Tallaght itself.”