Aldi is thrilled to announce that Kevin the Carrot is back! The nation’s favourite carrot will be returning to screens on Thursday 7th November at 18.20pm on Virgin Media Two. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1st), in which Kevin finds himself in hot water with an angry gang of brussels sprouts. New character Russell Sprout, and his gang of ‘Leafy Blinders’, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.
This year’s advert begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it. Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ Katie and the kids make a reappearance, along with a whole cast of new characters.
John Curtin, Group Buying Director of Aldi Ireland, said: “We’re all delighted to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity has grown steadily over the past three years, he’s becoming something of a festive season treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”
Dave Price, Executive Creative Director of McCann Manchester, said: “I happen to know Kevin was very nervous ahead of his performance this year, but my word, who would have thought he was so talented? He puts on an amazing performance. There’s a great deal of quality on display here that will keep your mouth watering in the run up to Christmas.”
The nation first fell in love with Kevin in 2016 when he graced TV screens as part of Aldi’s Christmas campaign and there’s been an incredible response to Kevin since.
Client Company: Aldi Ireland
Client Name and Job Title: John Curtin, Rita Kirwan and John Anslow – Aldi Ireland
Creative Agency: McCann UK
Executive Creative Director: Dave Price
Creative Director: Neil Lancaster
Creative Team: Clive Davis and Andy Fenton
Planning Director: Jamie Peate
Senior Account Director: Laura McKinlay
Account Director: Jane Colbeck
Senior Account Managers: Josie Campbell & Kim Cleaver
Agency Producers: Lucy Moore & Amy Mayers
Production Company: Psyop – Directors: Todd Mueller & Kylie Matulick
Media Planning and Buying Agency: UM Manchester