Home Campaigns Vhi Healthcare moves Beyond Insurance with New Campaign

Vhi Healthcare moves Beyond Insurance with New Campaign

Vhi Healthcare moves Beyond Insurance with New Campaign

Vhi Healthcare has launched a new integrated campaign called Beyond Insurance which highlights the depth and breadth of the Vhi specialist clinics and care dedicated to their members.

The campaign was created by Publicis Dublin.

Launching across a range of platforms including TV, cinema, outdoor and a wide range of online channels this new campaign showcases how the brand has moved ‘Beyond Insurance’ to benefits including access to Vhi SwiftCare, Vhi Paediatrics and Vhi Screening:  access to care at home with Vhi Hospital@Home and a way to manage daily health and wellness with the Vhi Health AssistantApp.

“Our new campaign shows when you become a Vhi Healthcare member you unlock more than just insurance. Our strategy is to continually reinvest in benefits and services that are relevant for our members and this has taken us beyond the boundaries of what customers think a health insurer might typically provide. Our proposition is unique, and the brand now has many more ways to live up to its long-held promise ‘When you need us, we’re there’,” says Orla Caffrey, marketing communications manager, Vhi Healthcare.


Client: Vhi Healthcare
Head of Marketing: Adam Bacon
Marketing Communications Manager: Orla Caffrey
Digital Marketing Manager: Roseanna Ellis
Marketing Communications Specialist: Sarah Brazil

Agency: Publicis Dublin
Creative Director: Carol Lambert
Executive Creative Director:  Ronan Nulty
Art Director: Mark O’Reilly
Senior Copywriter:  Briain Wright
Business Director: Geraldine Jones
Senior Account Director: Ruth McCormack
Account Manager: Kate McKenna
Agency Producer: Niamh Skelly

Production House: Piranha Bar
Directors: Gavin Kelly, Richard Chaney
Producer: Aileen Heavy

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